Consumer Behavior
概述
CEA CAPA Partner 机构: CEA CAPA 巴黎 Center
地点: 法国巴黎
Primary Subject Area: 市场营销
Instruction in: 英语
课程代码: MKT310
Transcript Source: University of New Haven
Course Details: 300级
Recommended Semester Credits: 3
联系 Hours: 45
Prerequisites: Prior to enrollment, this course requires you to have completed an introductory course in 市场营销.
描述
In this course students will learn why consumers behave the way they do, how environmental forces influence and shape our behavior, and the practical marketing implications of that behavior. Topics will include consumer behavior decision making and the effects that internal influences (motivation, 感知, 影响, 个性, 生活方式, and values) and external influences (culture, 家庭, 社会阶层, 竞争, group influences and social media) have in that decision making process.
